“We care about Europe, we care about Serbia and its citizens – We are better together”, is the main message of the campaign in which the ambassador of the European Union in Serbia and the ambassadors of the member states participate
On the launch of the campaign, Ambassador Giaufret and his colleagues hosted media representatives at the residence of the European Union in Belgrade.
With this campaign, the ambassadors say, they want to emphasize that they care about the citizens of Serbia, and about the same things as them – about successful agriculture, empowering companies, the environment, ensuring better air quality, road infrastructure, and connectivity, energy efficiency and support in overcoming the energy crisis, cultural heritage, the rule of law, education and many other topics.
Ambassador Giaufret explained the motivation for launching the campaign.
“Why do we have this campaign? You often see us in the media talking about political issues – such as the Dialogue between Belgrade and Pristina or alignment with foreign policy. These are important topics, but sometimes we don’t explain why we invest so much energy and resources. The answer is in the slogan of the campaign – We care about Serbia and its citizens – we are better together”, said Ambassador Giaufret.
Minister for European Integration Tanja Miščević considers that the campaign is a great and important promotion of the partnership between Serbia and the EU.
“A partnership in which Serbia not only receives financial, economic, and development aid but also adopts European values and European standards. This campaign is an indicator of how everything looks positive in the end, through realized projects, which are the result of such a partnership.”, said Minister Miščević.
At the event, the chargé d’affaires of the embassy of the Kingdom of Sweden, the country that currently holds the presidency of the European Union, Alexandre Peyre Dutrey, said that during the current presidency of the EU, that country’s priorities are – Green transition, circular economy and an attempt to correct the mistakes of the past.
This campaign is based on the idea of partnership, commitment, and solidarity between the European Union and Serbia.
Through a series of spots, billboards, and digital formats, the ambassadors present successful projects through people throughout Serbia that have been financially supported by the European Union and its citizens. That we are better together is presented through numerous examples of support, filmed in authentic locations.
The mission of the EU Delegation in Serbia is to ensure adequate representation of the EU in Serbia, to promote and protect the values and interests of the EU and its member states, as well as to monitor and support the process of Serbia’s accession to the EU, among other things, by successfully implementing EU aid programs. The European Union is recognized as a political and economic union, but what we often forget is that the European Union is one big family of citizens of 27 member states. The European Union cares about its citizens, but also about the citizens of Serbia, which this campaign conveys.
Because we all belong to the same European family, the European Union will continue to support the citizens of Serbia, because – WE ARE BETTER TOGETHER!
The joint promotional video of the campaign is on this link.
