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Group of Ambassadors and Diplomats Visited Vrnjačka Banja

A delegation of ambassadors and diplomats spent the last weekend of June in the beautiful Vrnjačka Banja, thanks to a project by Color Media Communications and the magazine Diplomacy & Commerce. These organizations have recognized the need for foreign diplomats to get acquainted with Serbia beyond Belgrade. June 29 and 30, 2024, were reserved for exploring the landmarks of Vrnjačka Banja.

Vrnjačka Banja offers much more than just a wellness and spa retreat. In its relaxed atmosphere, you can admire the most wonderful creations of nature, century-old parks, imaginative floral displays, and the peace that is generously offered to all visitors.

Robert Čoban, Director of Color Media Communications and Diplomacy & Commerce magazine, welcomed the guests and expressed his gratitude for their presence at such events, highlighting their significance and confirming the necessity to continue organizing them in the future. He emphasized that Serbia is much more than just Belgrade and has a lot to offer, especially in terms of tourist potential and attractions. Through these visits to smaller towns, they manage to showcase this to their friends from the diplomatic corps.

The President of the Municipality of Vrnjačka Banja, Boban Đorđević, introduced the delegation to the major infrastructure projects that have transformed the spa’s appearance over the past 10 years, reinforcing its position among the top tourist destinations in Serbia. With over a million overnight stays annually, Vrnjačka Banja hosts a large number of domestic tourists, and the number of foreign visitors is increasing. There are plans to open up even more international markets to this spa, and they are ready to attract tourists from the farthest corners of the world with their sources of thermal-mineral water, open and closed pools, greenery, excellent festivals, and programs.


A delegation of ambassadors and diplomats spent the last weekend of June in the beautiful Vrnjačka Banja, thanks to a project by Color Media Communications and the magazine Diplomacy & Commerce


As Đorđević noted, such gatherings not only send a positive image of Serbia to the world but also open up opportunities to strengthen bilateral relations with the countries whose official representatives visited Vrnjačka Banja. This was an opportunity to show what kind of people we are, how hospitable we are, and what potential we have to offer.

“We want to leverage the acquaintances and friendly relations we are establishing here today so that tomorrow we can use them to reach out to travel agencies in your countries and to local media where we can present the potential of Vrnjačka Banja. Your support in connecting us with key players and people involved in tourism in your countries would be crucial for us,” Đorđević said.

The diplomatic delegation had the opportunity to visit the Central Spa Park, the Thermo-Mineral Bath Building, the Culture Square, Church Hill, the Roman Spring, the Summer Terrace, the Viewpoint, the Amphitheater, the Bridge of Love, and more. They enjoyed walking along the Vrnjačka River and the promenade that follows the parks in the central part of the spa. The sightseeing tours were accompanied by the enjoyment of the gastronomic delicacies of this region, and the Tonanti Hotel opened its doors to our guests, the diplomats who carry out their diplomatic missions in Belgrade.


There are plans to open up even more international markets to this spa, and they are ready to attract tourists from the farthest corners of the world


We believe this is the first of many delegations that will come to Vrnjačka Banja and see for themselves why this is our most beautiful and most visited spa in Serbia, welcoming every guest with open arms and friendly intentions.

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