More than 250.000 summer festival visitors in Serbia have used free and safe transport for the past seven years, as part of the “Who’s driving home?” campaign. This means that HEINEKEN Serbia has transported almost all of Novi Sad, or all of Novi Beograd or even several cities the size of Zaječar through this socially responsible campaign!
This award-winning campaign was launched to raise awareness among festival audiences about responsible consumption and responsible and safe traffic behavior. Partnering support was provided by Road Traffic Safety Agency, summer festivals such as Belgrade Beer Fest, Exit Foundation, Heineken® Lovefest, Dance Park Festival, as well as several transportation companies, like Public City Transport Company Belgrade and taxi association.
In addition to organized free and safe city and intercity transportation and taxi rides, HEINEKEN Serbia also organized Safe Zones within the festivals, where visitors could additionally have fun, educate and win interest..