BAT fulfills its goals in the field of innovation and development of new generation products

BAT organized a conference on digitalization and transformation of the tobacco industry

British American Tobacco (BAT) hosted an online conference dedicated to the digitalization and transformation of the tobacco industry, emphasizing the results of sustainable business and the development of innovative products of the new generation. The conference participants accentuated the importance of BAT’s business since entering the Serbian market, as well as the company’s contribution to the community in which it operates, while at the same time accomplishing sustainable development goals in accordance with the corporate strategy for achieving A Better Tomorrow.

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